# Glossary | DupeHunterHQ

Source: https://dupehunterhq.com/glossary/

Plain-English definitions of the terms brands run into when fighting knockoffs on marketplaces.

[Counterfeit](counterfeit/index.md)

A product made to imitate a genuine branded product and passed off as the real thing, using the brand's name, logo, pack...

[Knockoff](knockoff/index.md)

An unauthorized copy of a branded product, ranging from an exact counterfeit with the brand's name to a lookalike replic...

[Dupe](dupe/index.md)

Short for duplicate: a copycat product positioned as a cheaper version of a branded original. Some dupes are legal looka...

[DMCA Takedown](dmca-takedown/index.md)

A removal request filed under the Digital Millennium Copyright Act, used to take down content that infringes copyright, ...

[Listing Hijacking](listing-hijacking/index.md)

When a third-party seller attaches their own offer to your existing product listing, usually selling a counterfeit or us...

[Gray Market](gray-market/index.md)

Genuine branded products sold through unauthorized channels, as opposed to counterfeits, which are fake. Gray market goo...

[Amazon Brand Registry](amazon-brand-registry/index.md)

Amazon's program for brand owners, which unlocks stronger enforcement tools, including faster infringement reporting and...

[TikTok Shop IP Protection Center](tiktok-shop-ip-protection/index.md)

TikTok Shop's official channel for intellectual property complaints. Brands can file trademark and copyright claims agai...

[Walmart Brand Portal](walmart-brand-portal/index.md)

Walmart Marketplace's system for brand owners to manage intellectual property claims against third-party listings. Enfor...

[Re-listing](re-listing/index.md)

When a seller whose counterfeit listing was removed puts the same product back up under a new listing or a new account. ...